A Flashback of The Savvy Heart in Business Cards
As we have been transitioning our business over past couple years, we constantly reflect on how far we've come. While I was cleaning our office the other day, I came across a box that we call 'Vintage Savvy Heart'. It is basically a time capsule of with examples of past products and things that we have made. It is a great representation of how we have grown and transitioned into what we are today. If you caught our latest video, Jacob and I talked a lot about how we started the business and how it's evolved from where we began. So to add some more context to that story, I thought it would be fun to walk you through our business journey using all of our different business cards that we've had and share a little about what we were doing at that point in time.
VERSION 1 | EARLY 2014
This was our very first business card and this essentially marks the start of The Savvy Heart. We didn't have a website yet, just an Etsy Shop that barely had anything listed. We had zero online presence, so we grew our business by selling geode crystal jewelry through local flea markets in the Bay Area. We ambitiously hand-stamped each and every business card with a gold, metallic ink. These cards also doubled as our earring cards. Most of the time, the stamps turned out crooked and uneven, but I didn't really seem to mind. I was just happy to tell our customers that we hand-stamped every one.
VERSION 2 | MID 2014
Due to problems with the gold ink continuously smearing, we moved to kraft business cards with white ink... still hand-stamping each one. Things were still going strong with our jewelry collection and our business was quickly growing. We expanded our jewelry offerings and added metal pieces to the collection to offset all the crystal jewelry and to give our customers options.
We got our LLC and launched our website around this time, too. This felt like such a huge step for our business and felt in our guts that we had to take the leap, or we'd forever regret it. Both of these things made our business feel "official". Shortly after, I quit my day job and began working for The Savvy Heart full-time.
VERSION 3 | LATE 2014
We moved to Seattle at the end of 2014, and we were eager to expand our business and create more. We launched a collection of art prints, an apothecary collection, and Jacob was refurbishing any cool vintage items we came across. Some collections did extremely well and others totally flopped. Needless to say, we learned a lot about what our customers were looking for and a lot about ourselves, too. This time period really made us re-think our entire business, what we were doing, and where we wanted to company to go.
VERSION 4 | 2015
We made a huge transition mid-2015 and streamlined the company with a more modern aesthetic with subtle hints of vintage. We tossed every product that wasn't working or that didn't fit with our new vision and started honing in on what we really wanted to company to embody. After some soul-searching, we discontinued our apothecary collection, stopped selling some of our art prints, and we were on the verge of nixing the jewelry line. We were ready for a fresh start.
VERSION 5 | 2017
Our most current business card reflects where we are now. We are growing our collection of timeless interior goods and gifts, trying to show you more of us, and more behind-the-scenes. We've dropped our jewelry collection and refined our paper goods and concrete collection and recently added air plants to the mix. Expect to see more home goods and gift ideas from us in the near future!
We have grown and transitioned so much over the past couple years, and we are eager for what is in store next. I hope you enjoyed this trip down memory lane and let me know which business card is your favorite in the comments below! I look forward to showing you more behind the scenes of our business and sharing more of our story with you. Keep up with us on social media @thesavvyheart on Instagram, Facebook, Twitter, Pinterest and more.