Established in California and based in Seattle, The Savvy Heart was founded by husband and wife-to-be, Terra Link and Jacob Rideout. The Savvy Heart got it's start in early 2014 as an outlet for Terra’s creativity and Jacob’s passion for business. Terra taught herself how to make jewelry and started selling her collection at various pop-ups in San Francisco. The collection sold better than both of them were expecting it to. Jacob quickly got involved and took over the business aspect to help the company grow. After a few pop-ups, the two realized that they had a much bigger vision for the company. At the end of 2014, the two relocated their life and The Savvy Heart to Seattle. The company was re-branded to reflect their true vision as a creative design studio. The two now offer a collection of interior goods and gifts as well as custom design services.
Their work has garnered attention from Seattle Met, British GQ, Seattle Times and My Domaine.